What’s the Alphabet?
Alphabet is a new company that will be the parent company Google. According to Larry Page, Alphabet made to anticipate the ever-expanding Google services that later spread to other areas and away from Google’s core business over the years.
Then, where’s Google?
Google is still there, just going to be a subsidiary of the Alphabet. Google will concentrate on the core business of Google for this, such as search engines, Android, YouTube, Maps, and Google Apps.
In addition to Google, what other company is in the Alphabet?
There is Google X (working on an ambitious project of Google), Nest (Smart Home), Fiber (internet service), Google Ventures (the investment startup), Google Capital (long term investments), and Calico (healing of age-related diseases). All of these companies will have a CEO who will report to CEO Larry Page and Sergey Brin Alphabet as President Alphabet.
Then, who is the CEO of Google?
Google will be the highest position held by Sundar Pichai, who prior to this served as Chief Product Google. Pichai designated trail is not surprising considering the achievements of this man born in India. Since joining Google in 2004, Pichai has successfully developed the Google Toolbar, Chrome, and Android.
If you want to know more about the Alphabet, could you see where?
You can visit the site at abc.xyz Alphabet, but the content is a new form of writing Larry Page about the overhaul of the organization. In the letter, Page, among others, explain the reason for the establishment of Alphabet, future plans, and the absence of securities for investors who now holds Google shares.
How’s the relevant parties, such as shareholders and employees of Google?
If the prism of the stock market, Google’s share price rose 6% after this announcement. It shows the market welcomes this reorganization because it considers the new structure makes Google could develop its core business unencumbered initiatives in other businesses.
While Google employees also enthusiastically. This can be seen from the testimony of several Google employees in Quora. Question marks over many leads in which the employee’s position in the new structure of this Alphabet.
Btw, why not Alphabet.com as the Alphabet site?
The cause is a trademark Alphabet has belonged to the German automotive company, BMW. By BMW, Alphabet name used for the subsidiary that handles the transport service for the company.
However clashed this name should not be a problem. A common name may be used by other companies as long as not to cause confusion in the consumer’s side. Because BMW in the industry and the Alphabet in the Internet industry, the use of the name Alphabet should not be a problem. Potential new problems arise if the driverless car concept developed by Google X now become a reality in the future.